A Sampling of Projects​

Nevada Medicaid Population Care Management engagement and outcomes

• Was subject matter representative in a workgroup, where scope discussions, as well as ongoing sprint planning and review meetings, occurred.

• Assessed RFP and contract to identify Marcom deliverables. Responsible for planning,  

• Produced content outside of the turnkey program.​​

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Flu Shot Campaigns to improve year-over-year metrics

• For the Flu Shot Reminder initiative, I determined the project scope,  identified and secured necessary resources, and established a schedule for the seasonal message to be communicated in early October.

• For our chronic condition line of business, I worked with an Interactive Voice Response (IVR) Vendor to make outbound calls on behalf of 17 clients. Together we produced Oversaw Statement of Work.

  • Worked with a Report Analyst to identify and report all counties' membership resided in.

  • Guided department team members in researching and compiling County Health and Human Services phone numbers for delivery to IVR vendors.  

• Script Development

  •  Created  standardized scripting with the clinical team,

  • Proactively adjusted English/Spanish phone tree sequence against IVR vendors' best practices to ensure Latino engagement.  Proven to be effective.

  • Cascaded final scripting to team members to gain client approval.

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NexGen Chronic Condition Programming  - New Program Migration

• Was subject matter expert involved in scope discussions along with sprint planning and review meetings.

• Identified and assessed differences between existing programming and new programming.

• Kept department manager abreast, detailing action items and facilitating meetings with Clinical, Creative and Print Vendor. Required nightly data transfers three times a week, followed by print production and reporting.

• Produced quality deliverables and trained team members for when they encountered a product launch.

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​Partner Vendor’s Online Health Assessment Integrated into existing Member Portal/Website

• As the client-facing representative, I first held internal meetings with the partner vendor to understand the implementation process.

• Assessed project requirements, established timelines, and identified necessary resources.

• Held standing meetings with the internal team and the partner Vendor team to prep for weekly client-facing meetings, ensuring clear communications and succinct meetings.

• Received soft copies of reference material and print communications allowing me to customize meeting content and member-facing promotional material.

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Translations/Print on Demand for 13 languages

• Evaluated and selected translation agency ensuring plain language and culturally competent text ensuring readability.

  • Two clients’ communications required 12 different languages, thus, creating efficient process flows between the translation agency and graphic designers.

  • Due to excessive client review/edits of translations, working with client leadership to establish a maximum of two review cycles resulting in cost savings and on-time programming.

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Consumer Portal – Guest User Landing Page, Registration, Registered User Full-Suite

• Was subject matter expert involved in scope discussions along with sprint planning and review meetings.

• Evaluated RFP, detailing all deliverables, followed by meeting with the department supervisor, outlining scope, and resource recommendations.

• For our subgroup, I developed timelines and oversaw the delegation of responsibilities, motivating team members with their competing deliverables.

• Orchestrated team of nine (3 freelancers/6 team members) over a 6-month timeframe achieving on-time launch.

• Collaborated with product technical manager, defining business requirements and designing the user experience.

• Finalized portal terms and conditions and policy development, working directly with the product manager and legal.

• Presented and gained client approval throughout launch: website page flow and registration process (using wireframes for visuals), content approval (copy, imagery, email messages), and user acceptance testing feedback, facilitating adjustments.

• Due to the client president expressing last-minute concern over potential privacy breaches and threatening to halt the website launch, devised a two-step registration process where 1. The online user had to electronically request a temporary password, and 2.  Via nightly data transmission to a print vendor, personalized letters with temporary passwords were generated and mailed.  Responsible for presenting the solution, written documentation, and pricing.

• Hired MadPow* to produce FLASH animation, highlighting the benefits of the primary website tools and demonstrating the ease of use. Jointly produced Statement of Work, created timelines, and involved key stakeholders (including the partner vendor of the member benefit statement) in the storyboard development and quality assurance review.

• Post-implementation was a key contributor to Web Site accreditation, meeting clients' needs and improving

• positioning for client sales. Created a new internal policy to support the ongoing website accreditation.

• Examples: https://www.kathy5280.com/digital-projects  Project 01 and https://www.kathy5280.com/engagement-and-outreach Project 03, Illustration Number Two.

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